Are you using Facebook Messenger in your marketing? Looking for tips on improving your Messenger bot experience?

In this article, seven leading Facebook Messenger marketing experts share their best tips for improving Messenger performance.

Improving Facebook Messenger bot communications

When it comes to Messenger bots in 2019, there’s no better way to scale true one-to-one connections and drive conversions than with these 7 Facebook Messenger Marketing Tips from the Pros. You’ll see increased open rates, click-through rates, and a unique, interactive user experience that’s unmatched.

Yet many marketers miss out on real opportunities because they don’t follow the rules or don’t use them to their full potential. Here are some tips to increase engagement and conversions and keep you out of trouble.

Understand the Messenger subscription process :

Users must interact with your business Messenger account to subscribe to your bot.

People often assume that a subscription can be completed by simply clicking a link or a “Get Started” button, but this isn’t always the case. In most cases, users need to send a message to a Facebook page in order to subscribe. They can also click a button that triggers a message, but if they click a button that takes them directly to a website or landing page outside of Facebook, there’s a good chance they won’t be able to fully complete their subscription.

Think of subscriptions as a double opt-in. When someone clicks a link that sends them a message, ask them to confirm their subscription by clicking a button or entering their email address. This way you know your subscriber really wants to subscribe and that you’re following Facebook’s rules.

Remember, robots are robots :

If you design a Messenger bot to represent a real person, you’re not only misleading the community, but you’re also violating California law, which requires you to clearly indicate that a bot is a robot, not a human.

An effective way to stay compliant and build a micro-relationship between your community and your bot  is   to design a persona for it. Create a persona that represents your brand and use its personality to guide your soon-to-be clients and customers on their journey. Your subscribers will be happy to engage.

Modify the comment opt-in post :

  While we used to get great results on how to recruit paid social influencers by saying “Say ‘YES’ to your comment and we’ll send you a free list via Messenger,”  the effectiveness of ads and posts like this has declined.

Comment opt-in bots aren’t old-school, but there’s a new way to use them to encourage the deeper, more meaningful conversations that Facebook wants to see and have with the community. Instead of asking users to leave a one-word comment, ask them to answer an engaging question that can also help you identify what your community wants.

For example, you might ask, “What happens if you have XYZ outcome? Tell us below this photo and we’ll send you a free ABC guide via Messenger.” Then, be sure to ask your community to respond to the initial message you send, or they won’t fully opt   in, as described in the tip above.

This is amazing market research and the organic reach of your posts will increase.

Molly Mahoney specializes in helping entrepreneurs and artists grow their visibility and online influence using Facebook’s latest and greatest features. Her Facebook Messenger bots serve clients and consumers in unique, authentic ways.