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Why send a follow-up email after no response? Because following up is extremely important as it greatly increases your chances of getting a response.

Studies have shown that if you add just one more follow-up email, the average response rate will increase by 11%, so you definitely don’t want this 11 percentage point difference to cause you to lose a sale.

In addition, the response rate of follow-up emails is also higher. Compared with the first email, the response rate of the first follow-up email increased by 40%. For example, if the average response rate of your first email is 5%, then the average response rate of your follow-up email will reach 7%.

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8 Important Tips for Writing a Follow-up Email When There Is No Response

1Ask yourself if you pushed the customer hard enough in your first follow-up email

When you send your first follow-up email, salespeople often soften the call to action by saying, “I’d love to hear back from you” or “I’d like to learn more about what you do.”

These nudges are too vague and weak. Nudges are not asking “Do you want to sign a contract?” Every communication you have with a potential customer, from the initial contact to the final signing of the contract, has many steps, and each step is a nudge. So you’d better have a purpose and call to action every time you contact a potential customer.

Don’t be ambiguous: “I think I can really help you. I hope we can catch up soon.”
Instead, be clear and firm: “ Can you return all feedback on the initial proposal by next Tuesday?”

2Resist the urge to resend your first email

When sending a follow-up email, do not cut and paste or forward the original email.

It’s best to write each follow-up email from scratch. Try new subject lines, opening greetings, and calls to action because you never know what will ultimately move a prospect to respond.

3Don’t follow up too quickly

Salespeople like to tout their persistence. But when it comes to follow-up, excessive persistence can look like pestering. It’s not smart to persist without understanding why the prospect isn’t responding.

If there is no response, you can wait three to five days before following up. If you wait half a month, it will be too long; if you send a follow-up email on the same day, it will seem that you are in a hurry.

4Write a realistic subject line, don’t play tricks

You may be tempted to embellish your subject line, but I strongly advise against it, like: Re: Our meeting last week or Follow Up on our phone call

Don’t try to trick potential customers into opening your emails. Keep your subject lines positive, clear, and concise, like this:

  • Bumping this in your inbox
    lets the other person know you sent an email previously and are sending another one in case they missed the first one
  • Resources list for [business name]
    makes potential customers curious about what they might find in the email
  • Following up after the conference call last week
    This is a good option if you have already had a conference call with a potential client.

5 Use the call to action from the previous email as the start of the next email

Because you don’t interact with your prospects often, they don’t remember you; or they may remember you but need a reminder of why you’re reaching out again.

Your opening should quickly get to the point and remind your prospect of the call to action you gave them in the previous message. Here are some examples:

  • Hope you’re well. Did you have a chance to look at the [articles, resources, links] I sent last week?
  • I hope you’re having a great week. Did you get a chance to look over the contract I sent on [date]?
  • Hope you’re enjoying the product samples so far. I shot you an email last week to get your temperature on the samples and am bumping this up to the top of your inbox.

6Control Your Passive Aggression

When you send one or two emails and don’t hear back, you’ll start to wonder, and it’s inevitable that you’ll express some negativity and small complaints in your follow-up emails, but you should continue to stay positive and proactive.

7Keep the body of your email short

Your prospect has already received your first email, and your second email should complement the first one rather than inundating them with more information, which would make it more difficult for them to respond to you.

The body of your follow-up email should:

  • Provide more value to potential customers
  • Articulate how the prospect will benefit if they continue to work with you
  • Make your call to action irresistible

8Use a clear call to action

Tell the other person clearly what you want from them and you’ll be more likely to get a response.

One thing to note: the call to action should be different for each follow-up email, and if you don’t receive a response, you should make the call to action easier and easier. For example:

  1. If your first follow-up email  asked for a video conference, your second email may only ask for a phone call.
  2. If you still don’t get a Chinese Overseas Africa Number Data response, your third email should be more general in its request, such as: I’m trying to navigate your company right now. Where’s the best place for me to go to learn more about Team X and Project Y?
  3. If there’s still no response, you can reach out again in a few months and say, “I hope you had a great summer! I know a lot of clients are focused on [benefit your product/service offers] heading into the fall months. Is this a priority for your company right now?”

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8 Follow-up Email Templates for Different Scenarios and Situations

  1. Follow-up email template for quotes
  2. Follow-up email template for sending product samples/samples
  3. Follow-up email template for potential customers who submit inquiries on your independent website
  4. Follow-up email template DP Leads for potential clients who have not responded after sending a contract
  5. Follow-up email template for calls to potential clients that went unanswered
  6. Follow-up email template for when you send resources to potential clients
  7. Follow-up email template for connecting on social media
  8. Follow-up email template for potential clients after a presentation