Getting your brand noticed in the digital space requires an effective SEO strategy. Every brand needs viable SEO practices to strengthen their digital presence. Here’s why: Organic search, as opposed to paid advertising and other searches , accounts for 53% of trackable searches online . Of these searches, approximately 68% […]
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Everyone involved in marketing should know what branding is. But there’s so much more to “branding” than a logo and colors. Your branding story needs to appeal to a wide range of people, including customers, stakeholders, and even your own employees. Employee branding is a specific type of branding that […]
