50 tips for writing personalized email subject lines that get results
Keep it short and sweet. The ideal subject line length is between 40 and 50 characters, including spaces. This will ensure that your subject line is visible on most mobile devices and doesn’t get cut off in email previews. Use keywords. When possible, include relevant keywords in your subject line. This will help your email get noticed by potential subscribers and customers who are searching for information related to your products or services. Be specific. Don’t just say “New blog post!” or “Sale!” Instead, give the recipient a specific reason to open your email, such as “New blog post: 5 tips for writing better email subject lines” or “Sale: 20% off all winter coats.” Use personalization tokens. Personalization tokens, such as the recipient’s name or the name of their company, can help to increase open rates. For example, you could use a subject line like “Hi [name], here’s a new blog post you might like” or “[Company name], don’t miss out on our big sale!” Create a sense of urgency.
Using words like now today
Or “limited time” can create a sense of urgency and encourage recipients to open your email right away. For example, you could use a subject line like “This offer ends today!” or “Act now to save 50%!” Use humor. A well-placed joke or pun can be a great way to grab attention and get people to open your email. However, be careful not to overdo it, or your subject line could come across as unprofessional. Ask a Real Estate Photo Editing Service question. Asking a question in your subject line can be a great way to get people to engage with your email. For example, you could use a subject line like “What’s your favorite color?” or “What do you think of our new website?” Use a call to action. Tell the recipient what you want them to do, such as “Click here to learn more” or “Shop now.” This will help.
Use a strong preview text
The preview text is the text that appears below the subject line in email previews. It’s important to use this space to provide additional information about your email that will encourage recipients to open it. For example, you could use the preview text to summarize the main points of your email or to include a call to action. Avoid spammy words. There DP leads are certain words that are often associated with spam, such as “free,” “money,” and “urgent.” If you use these words in your subject line, your email is more likely to end up in the recipient’s spam folder. Avoid all caps.