It must be said that Employer Branding
It must be said that Was not born today. but dates back to the 90s of the last century and was coined to describe the need to strengthen the brand image among the public made up of employees and potential employees of the company . How to do employer branding Employer Branding meaning Starting from the inside to go outwards. This is the first piece of advice to give to anyone approaching employer branding. To put it more concretely: it’s important to create a workplace that employees are happy to go to every day. Achieving this result involves taking care of many aspects that revolve around the worker’s well-being:
Efficient internal communication
It must be said that Environments that are pleasant to live in. safe and suitable for the type of work Provision of benefits (examples: company car. programs country email list for parents. meal vouchers. participation in events. gifts) Flexible time management (smartworking. remote working) Employee involvement in company plans Possibility of making a career Once you have created a workplace where employees want to stay longer. you can move on to highlight the brand’s vision and values outside the company .
Corporate communication becomes the main tool of
It must be said that Employer branding. but it must be associated with great employee involvement and the use of digital media . Why do employer branding? The advantages! The commitment made to improving the workplace and branding operations brings benefits to the company on three fronts: Employee loyalty Attraction of new talent Increase in customers and sales An employer who is attentive to the needs and psychophysical well-being of workers creates a strong and motivated team around him who will promote the brand and work to DP Leads make the company grow. This positive effect also easily extends outside a successful. people-oriented company. so it becomes a target for high-profile professionals . The advantage of employer branding that is often overlooked is the one relating to customers.