Learn how to pass a good briefing to your agency

Posted on by

To create the best projects and leverage your company, marketing agencies rely on the briefing that is passed on to them. But what is the briefing? The briefing is instructions given by the client, explaining in detail their objectives with a given project or campaign. The briefing is the summary of the project. It must contain the strategies that the client wants to adopt, the step by step of the actions and all the relevant details for the project. Passing a clear and detailed briefing is important, as it reduces production time. If the agency or professional receives a complete briefing, the execution of the project is faster because all the ideas are already in the document.

That way the result will be exactly what the customer requested

The main consequence of passing an incomplete briefing is rework. If the demand is not clear, the result of the project may not be as expected, causing rework and delaying delivery. Tips for building a good briefing: Theme You need to make it very clear what the central theme of the China Mobile Number List project is and what your company wants to pass on to the final consumer. Key words By defining the theme well, it is possible to indicate to the writer which keywords should be included in the text. Avoiding multiple text corrections. Target Audience Talking directly to your audience is of paramount importance, but the language is different for each audience.

Phone Number

Language What kind of communication do you want

More formal, joking, persuasive, etc. This information may seem simple but it can totally change a project. Amount of content Should the text be short, medium or long? It’s small details that contribute to a good briefing. After all, if this isn’t clear, you might be expecting a short text DP Leads and getting a long one, or vice versa. Images In addition to the text, another essential part is the images. If you already have a direction for the images, even better. Based on this information, the designer can select images that speak to his idea. References References are great. When you thought of this content, you may have been inspired by other content. Therefore, this information is relevant for those who will produce the content, as it helps.