What is LGPD and how does it impact your business?

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LGPD is the acronym for the General Data Protection Law of Brazil , enacted in August 2018. The LGPD establishes rules on the collection, storage, treatment and sharing of personal data. In addition, it imposes more protections and penalties for non-compliance. The law seeks to promote the protection, equally and within the country and in the world, of the personal data of every citizen who is in Brazil. For the LGPD, data are those subject to even more specific care, such as sensitive data and data about children and adolescents. It also highlights that data processed both in physical and digital media are subject to regulation. All companies, whether large, small or medium-sized, must meet the requirements of the LGPD. However.

Brazil the financial loss caused by cyber attacks was billion reais

This is what the survey by the International Telecommunication Union (ITU), a body of the United Nations (UN) points out. The LGPD was inspired by the General Data Protection Regulation (GDPR) , which has been in force since May 2018 in Europe. Both the LGPD and the GDPR are legal rules that regulate the collection, storage and processing of certain or determinable personal data, carried  out by Denmark Cell Phone Number List individuals, companies and organizations of the State. Every day, companies work with customers’ personal data, whether in banks, e-commerce, digital marketing, registering a website, when making a purchase. Therefore, the importance of a law that regulates how the processing of this data should be done. As well as, establish punishments for those who violate the privacy and freedom of the user. What changes with the LGPD? With the LGPD.

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Therefore the law provides for nine hypotheses that make data processing licit

Mainly in relation to the provision of consent and legitimate interest . The LGPD is very clear about consent . The individual needs to freely and explicitly authorize that he agrees that the company has access to that data. Such consent is essential for the processing of data by the DP Leads company. The company must explain all the information about the treatment that your data will have, such as: the purpose for which it is being collected; the means of capture; the period of time they will be stored. As well as the identification of the controller with the respective contact. As well as whether they will be shared with third parties; what are the responsibilities of the agents who will carry out the treatment. Furthermore, the user has the right to access their data and to revoke this permission at any time.