Consider the following question

Consider the following question, what is your intention when you type in “pizza delivery 24 hours”? You want to place an order, right? You want a place that delivers immediately. Whether it’s by phone or the internet. But in this case, “24-hour pizza delivery” is a keyword. If we just start from the concept that this is user pain and we need to make content about it, what do we end up doing? 1,000 to 2,000 words of text about delivery. That works? certainly. Especially if your business is a delivery company and all you want is for people to place orders. Search Intent in Google Results And, trust me, Google understands this.

It simply cross-searches the search with the pages

And it’s not difficult for algorithms to capture this behavior. It simply cross-searches the search with the pages that best answer those questions. This way, search engines know whether the best answer is text, a map, a video, an image, or something else. But how do you map search intent? Start simply: Think about your personas: What is their intent when they enter a keyword? What kind of content does she want in response? do not you know? So ask your team. Or, better yet, ask your customers; use Google: Get the words and type them into the search engine. What will happen? picture? video? Word? Take advantage  new data of this information; tailor your content production: Don’t ignore the above information. Change your content.

And other content if necessary

Focus on images, videos, and other content if necessary. The trend is that Google is getting better and better at understanding what users are trying to achieve when typing into search fields. Therefore, companies that know how to understand search intent will stand out. 4. Content Is Not Optimized You probably already know that your content needs to please both users and Google. To do this, it must be optimized. Anyway, what does this mean? A marriage of form and function. Consider the two pieces of content DT Leads below, side by side: Unoptimized content – example We scaled down the print so that the image wasn’t too big. Anyway, what we’re doing here is getting content from the.