How to Write Website Content That Ranks

If you want traffic coming to your website, you need website content—but not just any content. Specifically, you need website content that: Ranks on Google – You need a way for people to discover your content. Google’s your best bet: 53.3% of all website traffic comes from organic search. Engages your audience – How to Write Your target reader should consume your content and be compelled. To take the next step, whether it’s subscribing to your email list or buying your product. In this post, you’ll learn how to create content that achieves both goals.

Do keyword research

You can’t get search traffic if no one’s searching for your keywords on Google. That’s why the first step is to figure out what your target audience is searching for.  You’ll want to company data make your content specific so your audience can clearly identify its value. This is conveyed via your content’s angle. For example, a blog post teaching how to cook fried rice fast has a clearer proposition than simply how to cook fried rice.  You don’t want to miss out on subtopics in your post—especially if it’s something searchers expect to see. 

How to Write what we’ll do

Go to Keywords Explorer Enter the keywords you’ve come up with (in this example, we’ll use the five coffee keywords) Go to the Matching terms report Here, you see DP Leads more than 4 million potential keywords you can target. However, not only is that too many, but most of them are also too competitive. After all, Google search doesn’t exist in a vacuum—if there are many websites vying for pole position, it becomes harder to rank. So we want to narrow down the results. We’ll do this using two filters: Keyword Difficulty (KD) – How hard it is to rank for a particular keyword. We’ll set it to something low and manageable, around 20. Traffic Potential – The potential amount of search traffic your page can get if.