It Happens to Everyone to Receive
Requests (on LinkIn for example) from strangers and the doubts are all what does he want from me? via corporate social networks but the more you manage to create a tailor-made personal and useful message the greater the probability that the request will be accept. In this sense the marketing team can be extremely useful to the commercial team writing messages that help them get in touch with prospects. This is one of the many activities in which sales and marketing can collaborate and improve the usually conflictual relationship aligning their objectives with increasing company turnover.
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Align marketing and B2B sales force to increase revenue ” In the past to be able to read the data of a B2B company you had to read the annual reports or press releases while today corporate B2b Email List social networks (LinkIn first and foremost) are the key to starting intelligence activity on the target company and its prospects. Still talking about traditional techniques generic email campaigns can still be part of your marketing plan but their open rate is quite low. Social profiles on the other hand provide many useful clues to start a truly productive conversation that offers value to the prospect.
Social networks are certainly
A precious resource within the marketing strategy of a B2B company not only for access to data regarding prospects and customers but also for the enormous sharing potential that can come DP Leads from the automatic publication of company blog posts on these channels. The preliminary phase of defining the typical customer will serve to dispel doubts about the platform us and the real usefulness of social mia. In fact it may happen that you discover that prospects have a LinkIn profile but only check it once a month (perhaps not even opening their InMail box) and therefore the whole strategy loses importance.